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Five-Year Pattern Shows Uptick in Valentine’s Day Buyers
Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of American adults bought flowers or plants as gifts for Valentine’s Day, according to a new consumer survey, conducted...
SAF Member Shop Shares History, Promotes Business in Glowing Press Coverage
For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR opportunity. A week before Valentine’s Day, “Great Day Washington” featured members of the Lee family in a segment that covered...
In California, Growers Wrestle with Wet, Cloudy Conditions — and Relief from the Drought
Intense rain in central and northern California is complicating logistics for some flower growers, but it’s the cloudy conditions that are affecting production, say some area growers. In Encinitas, Mike Mooney, sales manager at Dramm & Echter, said that cloudy...
Florists Use Connections, Charm and Can-Do Spirit to Shine in Valentine’s Day Media
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who buy them? Or to have your shop at the center of an enthusiastic post on a popular blog? For many florists this holiday,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.