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Buy, Buy, Baby
Moisturizers that will help a little one sleep, rattles too stylish to hide when company comes and teeny-tiny, fuzzy hats that will have strangers cooing. These are just some of the baby-themed products highlighted in the January issue of Floral Management. Take a...
Industry Says Good-Bye to Beloved Designer: Bobbi Ecker-Blatchford, AAF, AIFD, PFCI
Floral industry members around the country — and, really, the world — are saying farewell to Bobbi Ecker-Blatchford, AAF, AIFD, PFCI, the celebrated designer and mentor extraordinaire who died unexpectedly last week. “Bobbi meant the world to everyone she came in...
Annual SAF Lobbying Event in D.C. Takes on Heightened Importance
With a new administration in the White House, a new Congress on Capitol Hill, and a number of floral industry-related issues in national headlines, members of the Society of American Florists will soon take to Washington at a critical moment to share their stories and...
FTD to Push Customers to ‘Top 10’ Products Around Vday
FTD customers shopping for Valentine’s Day flowers — or, for that matter birthday or anniversary designs — on February 13 or 14 will see a more limited range of offerings this year. For the first time, the company has adjusted its merchandising strategy to funnel...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.