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SAF to Bring 1-Day Profit Blast to Philadelphia
The next stop on the Society of American Florists’ 1-Day Profit Blast road show is less than a 25-minute drive from the Liberty Bell in the Philadelphia edge city of Mt. Laurel, New Jersey. “We’re really excited to add the Philadelphia area as our next stop with the...
As Valentine’s Day Nears, SAF Responds to Negative Ads
Along with cupids and hearts, Valentine’s Day brings some companies to run ads disparaging floral gifts and sometimes news media publish stories that contain outdated information, mistakes or are unnecessarily negative to flowers and florists. As the voice of the...
Brands Brace for Public Call-Outs by President
With a new president in the White House, some companies are adding another item to their public relations and marketing to-do list: pre-emptive damage control. In the run-up to his inauguration, President Trump showed “no signs of curbing his willingness to criticize...
Two Ways to Reduce Wait Time on Valentine’s Day
Most florists are predicting an increase in Valentine’s Day sales on this year’s Tuesday holiday. For a florist in Glastonbury, Connecticut, that means planning ahead for crowd control. “In our point-and-click world, no customer likes to wait in line,” said Kevin...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.