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Newspaper Digs into Cost of VDay Roses — and Comes Out on Florists’ Side
The lead-up to Valentine’s Day inevitably includes news stories on “high priced” roses (and indirect and direct accusations that the industry is taking advantage of love-struck consumers). That’s why it may be refreshing for industry members to read a level-headed and...In Note to Obama Girls, Bush Twins Lovingly Recall White House Florist
A letter from a pair of famous first daughters went viral last week—and it included a charming and heartfelt shout-out to a florist. “Never forget the wonderful people who work at the White House,” wrote Jenna Bush Hager and Barbara Bush to Malia and Sasha Obama. The...
SAF Member Creates Floral Designs for New Forever Stamps
Here’s some fun news to report to your brides and grooms: When they send out their wedding invitations, they can include some flower love — beautifully designed and artfully photographed — on each and every envelope. The U.S. Postal Service recently unveiled its...
Will an ‘Exclusive’ Rose Pique Customers’ Curiosity?
To make his rose selection stand out, a Boston florist is tweaking his Valentine’s Day promos this year to feature a specific, high-end rose along with key words that send a special message to discerning customers: Supplies are limited. You better act fast. “This...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.