SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Ready for their Close-Up: Outstanding Varieties in All Their Glory
A crimson standard rose that an international breeder refers to as its “crown jewel.” A wedding-perfect protea that combines edgy and cool texture with an unexpectedly feminine shade. A two-tone lily in elusive fall colors. These are just some of the blue ribbon...
Virginia Shop Combines Anniversary Celebration with City Parade
To mark a milestone anniversary, a florist in Northern Virginia hitched its celebration to a citywide event — and a fairy tale. Karin’s Florist in Vienna, Virginia, celebrated its 60th anniversary last month with a Cinderella-inspired extravaganza held in conjunction...
Leverage the Slow Shopper Movement
The showroom of McNamara Florist’s new headquarters in Indianapolis is 3,000 square feet —but Toomie Farris, AAF, AIFD, knew right away he wanted it to feel smaller. To get the intimate feel, he turned to two things: color and furniture. “Whenever...
Skip These, and You’ll Skip Some Profits, Too
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she qualify the caller as a new or existing customer? Did she take the card message before launching into product and price...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.