When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you OK? “It’s part of our philosophy: No one comes to work to make a mistake or do a bad job,” explained Zetzsche, who, as...
When a senior citizen started using the parking lot of Banner Flower House in Kokomo, Indiana, as an impromptu dance floor on his morning walks, the staff had one reaction: Bring on the moves — and the feel-good story. For the past several months, Max Shanks, a...
The Society of American Florists is extending the deadline for coveted industry awards this year to Spring 2021, giving floral community members more time to nominate their peers — and their own businesses — for top industry honors. The extension applies to SAF’s Paul...
If you’ve felt conflicting emotions as a leader in your business over the last few months — flying high one minute, in the depths of despair the next — Glenna Hecht is here to tell you you’re not alone. The human resources expert and founder of Humanistic Consulting...
Looking to find or sell a cooler? Tired of hanging onto surplus gifts and merchandise? Trying to promote a service you think other floral industry members could benefit from? Good news. The Society of American Florists this week launched a new online service, SAF...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!