Reminder Calls Key to Summer Sales
Want to keep the phones ringing (and the website orders buzzing) all summer? Don’t wait around. Pick up your own phone and start dialing. That’s advice from Tim Huckabee, president of FloralStrategies and a speaker at SAF Maui 2016. The longtime contributor to Floral...
Two-Thirds of Florists Report Increased Sales on Mother’s Day
Florists around the country are feeling pretty good about Mother’s Day 2016. Overall, sales were up for many, and average transactions  were slightly higher than 2015 returns, according to the Society of American Florists’ post-holiday survey. Sixty-six percent of...
Wholesalers Weigh in on ‘Tight Market’ for Mother’s Day
The story of this year’s Mother’s Day, according to wholesalers? High demand, tight supply —and weather issues that affected key flowers. Pam Uranga, purchasing director of Mayesh Wholesale Florist, headquartered in Los Angeles, said “roses always seem to be fairly...
Summertime Shape-Up: Point of Purchase
Your summer wedding prep is going well and your Mother’s Day sales have been tallied and reviewed. Now might be a good time to tackle tasks that otherwise get shoved far down the to-do list. One area that might be irking you? Lackluster point of purchase displays....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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