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Mood Changer Poster Creates Instant Connection
During a visit to to Fassler Florist in Fort Wright, Kentucky, last week, SAF Chairman Shirley Lyons, AAF, PFCI, of Dandelions Flowers and Gifts in Eugene, Oregon, saw a familiar poster that made her smile… And that’s just what the image was made to do. While Lyons...
Back at the Shop, Florists Put Ideas Gleaned in Cincinnati to Work
Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in Cincinnati — and went home with a slew of new ways to drive business. The program, sponsored by DWF Wholesale Florist,...Turn Instagram Followers into Engaged Users
Last year Instagram hit 400 million users—many of them young women—so, of course you’re active on the social media site. (Right?) But according to marketing expert Nathan Chen, there’s a big difference between having an Instagram page and using it to its full...
Top Designer Dishes Fashion Trends
Want to create a shop or design collection that’s irresistible (and very on-trend) with fashion-loving customers? Incorporate black into your visual merchandising and designs. That’s a tip from designer Isaac Mizrahi, who recently told an NPR host that he’s hoping to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.