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Indiana Florist Helps City Grieve Loss of Young Officer
After tragedy struck in one Indiana city, a local florist took action. On March 20, Carl Koontz, a 26-year-old Howard County Sheriff Deputy was killed while serving arrest and search warrants. He left behind a wife, Kassandra, and baby son, Noah. The senseless loss...
New York Shop Turns April Fool’s Prank into Branding Event
Did you roll your eyes at silly April Fool’s pranks last week? For one New York City florist, the mirth-filled holiday is no joke: It’s an annual — and brand-enhancing — event. For the third year, Nic Faitos of Starbright Floral Design put out a press release in...
Sales Lingo to Ban: ‘Need Any Help?’
When it comes to serving in-store customers, here are three words to banish from your sales team’s vocabulary: “Need any help?” The well-intentioned query is a dud, according to Bob Phibbs, of the retaildoc.com, for many reasons — it’s overused, easy to bat away (“No...
Boost Wedding Sales with New Trend Knowledge
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)? Don’t show them a mason jar. We know. We know. Plenty of brides still love the mason jar aesthetic, but according to the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.