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Industry Leaders Talk Gut Reactions to Valentine’s Day
Valentine’s Day 2016 has come and gone and the good news may be cold comfort: At least, it’s over. A Sunday holiday, long weekend and — along the East Coast and in the South — frigid temperatures, didn’t make for a favorable combination. Then again, few floral...
Florists Band Together to Celebrate Women’s Day
How do you turn a holiday that’s already major in parts of the world — but pretty minor still in the U.S. — into something big? For many floral industry members, the answer this year was simple: Get a little help from your friends (and promote the heck out of on...
In L.A., a Marathon Complicates Valentine’s Day Logistics
A Sunday holiday. A three-day weekend. If you thought Valentine’s Day 2016 couldn’t get more stressful, think again: Some florists in Los Angeles are dealing with a major logistical headache, in the form of a major marathon on — you guessed it — Feb. 14. The 2016...
Flowers Take Top Spot on “The View”
When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift suggestion for audience members and viewers. The primo placement —“The View” has an estimated 2.5 million viewers — is a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.