Floral Management Focuses on ‘New Rules of Selling Flowers’
For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh, AAF, is a planner — so determining how much product to buy, how many people to staff, what to promote and when, etc., was...Financial Pro Outlines PPP Next Steps
Securing a Payment Protection Program loan was hard enough for small-business owners — now another challenge lies ahead: Ensuring you are following the rules correctly, to make certain your loan forgiveness comes through. Join longtime floral industry financial expert...Florists Talk Social Media Tips, Marketing Messages
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite Your Business series, the Society of American Florists has two florist-led sessions focused on how to build momentum...Industry Members Come Together to Support Communities in Pain
Last week, the team at Mayesh Houston was looking for a way to express their sadness, anger and heartache over the death of George Floyd. So, they put out a call on Instagram asking for floral designers who could help put together between 500 and 800 bouquets for...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.