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Floral Industry Members Look Ahead to 2016, with Some Hesitation
The presidential election. Wild rides on Wall Street. Worry over international issues. Terrorism. Concern about energy prices and rising costs outside of any business owner’s control. (Hello, health care.) The challenge of finding and keeping good workers. As 2015...
New Research Suggests Strength of Weekend Valentine’s Day
Tempted to write off Valentine’s Day 2016 already? Thinking the holiday will only disappoint, situated as it is on a Sunday and long holiday weekend? New research on consumer spending suggests the weekend event could be a bigger deal than conventional wisdom within...February 14: Tempered Expectations
Next month, Valentine’s Day falls on a Sunday — historically, a low-performing day for the holiday — and a holiday weekend. That positioning pits florists against all the usual competitors (inside of the industry and outside of it) and makes the idea of a romantic...
Schaffer, Kratt Dig into Trend Details for Floral Management
Trend forecasters Kristine Kratt, AIFD, PFCI, and Bill Schaffer, AAF, AIFD, PFCI, the husband and wife team behind the 2016 Flower Trends Forecast dig into the details of their trends in this month’s issue of Floral Management. The talented duo opened up about their...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.