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SAF Responds to Negative Floral References
The last thing florists gearing up for Mother’s Day 2020 need is a competitor or news outlet disparaging the gift of flowers. In the runup to the holiday, the Society of American Florists has asked a number of groups to take a more positive approach. As the voice of...
Retailers See APW Sales Drop — But Cast Eyes Ahead to Mother’s Day
About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said sales were down this year. In write-in responses, however, some respondents also noted that, given current events,...
USDA Expected to Release Biotech Rules Soon
The U.S. Department of Agriculture is expected to post a final rule soon on biotech regulations that would allow the floral industry to innovate more precisely, efficiently and at a reduced cost. “The regulatory approach embraced by USDA is commensurate with the low...
For Florists, Evolving State Rules Create New Twists and Turns
By May 8, some 30 U.S. states and territories will no longer have stay-at-home orders — a count that includes those areas that never instituted a state-level mandate. But a number of states have announced plans to loosen restrictions and reopen parts of their...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.