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As COVID-19 Restrictions Grow, Some Floral Businesses Receive Waivers
As business owners work to understand parameters of new local and state COVID-19 regulations regarding business closures, some floral industry businesses have found ways to successfully advocate for exemptions that allow them to keep limited aspects of their business...
Florists Launch Creative Revenue Boosters During COVID-19
In Alexandria, Virginia, Helen Olivia Flowers has been hosting “virtual” workshops for adults and kids. Online flower workshops. Educational ideas for homebound kids. Delivery partnerships with other local businesses. These are just some of the revenue-boosting ideas...
SAF Creates COVID-19 Hub for Floral Industry Updates
The Society of American Florists has created a robust suite of online resources to support the floral industry through the COVID-19 crisis. Information available includes state-by-state links and guidance, updates from national companies, marketing materials, best...
Business Survival Requires Cutting Labor Costs
For the best chance of weathering the coronavirus crisis, you must drastically reduce your labor costs — and you must act now, said floral financial expert Derrick Myers, CPA, CFP, PFCI, during a recent webinar for the Society of American Florists. “Florists are...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.