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Spring Holiday Unease: Florists Wrestle with Uncertainty
Late March is usually is a bustling period for florists — with wedding, school event and spring holiday planning kicking into high gear. This week, many florists weighed in on just how hard it is to make any routine planning decisions right now. SAF Retailers Council...
In Washington, Floral Pros Build on Momentum for Key Industry Issues
Growers, wholesalers, florists and suppliers gathered this week in Washington, D.C., during the Society of American Florists’ 40th annual Congressional Action Days (CAD). They advocated for key industry issues that would help reduce costs, accelerate research and...
How a Florida Family Biz Became an Events Powerhouse
In the early 2000, Ian Prosser, AAF, AIFD, PFCI, faced competition from all corners, rising delivery costs and the wrong physical space for his business. He wanted to make some changes, and, spoiler alert, boy did he make them. Read more about the dramatic...
New Social Media Posts to Help Spread #Calm
Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are scientifically proven to help reduce stress and anxiety and provide a moment of calm. The Society of American Florists has new...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.