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In SAF Economic Survey, Labor Tops 2020 Concerns
Eight out of 10 respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent”— and more than two-thirds said they are “optimistic” or “very optimistic” about 2020 sales. Among the key concerns noted:...
Three New Team Members Join SAF
The Society of American Florists has added three new team members to its staff — including a longtime florist with deep experience in the industry and the association. Kate Delaney, AAF, joins SAF as the group’s new director of career development. Prior to this...
Event Pro Shares Secrets of ‘Stress-Free’ Weddings
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to flowers and décor. Tim Farrell, AAF, AIFD, PFCI, says florists can strategically capture more of that budget without adding...
How to Create a Learning Culture
Finding, training and — maybe most important of all — keeping great workers is one of the biggest obstacles to growth that floral profressionals face. This month in Floral Management, Glenna Hecht, an HR expert, shares insight on how you can create a “learning...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.