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CAD Early-Bird Registration Ends Feb. 21
Now that you’ve had (a little) time to catch your breath after Valentine’s Day, why not take the next step in securing a profitable future for your business? Join dozens of floral professionals from all industry segments March 9-10 for the Society of American...
Early Reports Point to a Strong Valentine’s Day
Floral professionals faced plenty of challenges last week, with a Friday Valentine’s Day on a long weekend. According to feedback from national companies and Society of American Florists volunteer leaders, however, the holiday turned out to be quite strong....After Valentine’s Day, Florists See Unwanted Third-Party Links Disappear
A number of Society of American Florists retailer members reported this week that links to Postmates.com that appeared on their Google Listings ahead of Valentine’s Day have now disappeared. The unauthorized links to the third-party courier caused concern for...
Senator Hails ‘Job-Creating’ Revenue Generated by Floral Industry
An influential senator sent a love letter about the U.S. floral industry — and the dynamic and important role it plays in generating revenue and jobs — to the secretary of agriculture on Valentine’s Day. The Society of American Florists played an important...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.