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3 Language Tweaks to Boost Valentine’s Day Sales
As your team gears up for Valentine’s Day, remember: Messaging is everything. Prep your team by practicing three language tweaks that will help you convey the strongest messages to customers. Society of American Florists President Chris Drummond, AAF, PFCI, of Penny’s...
4 Quick Tech Fixes for a Smooth Valentine’s Day
Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of: Knowing the tech you have in-store and how to make some quick fixes to ensure a smooth holiday. Society of American...
Lawmakers Commit to Producing Key Industry Report in 2020
Congress recently agreed to produce a key report in 2020 that provides vital information on trends and sales opportunities to the floral industry. Society of American Florists members have long relied on the report and advocated for its publication on Capitol Hill...Bye-Bye Sweet Scents. Hello, Earthy, Edgy Candles
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer isn’t alone in finding success in candle sales — and there may be some lessons from recent trends for florists. The...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.