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Mike Suyeyasu, AAF: 1934-2020
Mike Suyeyasu, AAF, a dedicated and forward-thinking industry member and longtime Society of American Florists leader, passed away on January 1 from complications of West Nile Virus. He was 85. Suyeyasu was a former President of Bill Suyeyasu Wholesale Florist in...
47 Percent See Holiday Sales Gains
The 2019 Christmas season seems to have turned out well for many floral pros. A “gut check” survey of Society of American Florists volunteer leaders found that 47 percent of respondents saw sales increase compared to 2018 — a strong season itself. Another 37 percent...
Nearly 50 Percent of Florists Surveyed by SAF Predict a Holiday Sales Increase
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American Florists’ holiday “gut check” survey. Around 49 percent of respondents to that survey said they are planning for a sales...
House Passes Highly Anticipated Immigration Reform Bill
The U.S. House of Representatives last week passed a bill that would streamline parts of the H-2A foreign guest-worker program and establish a path for workers in the agriculture sector to earn legal employment. The news represents an important first step toward...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.