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Floral Pro Dishes on How to Turn Instagram Dreams into Real Designs
Here’s a new reality you deal with every day: Customers who spend hours on Instagram want the latest and greatest in design. How can you clear the noise and position yourself as their go-to expert? “Show, don’t tell,” is the mantra of Derek Woodruff, AIFD, PFCI, owner...
62 Percent of SAF Members Express Optimism About 2019 Sales
Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second quarter of 2019 — along with the prospect of returns still to come in the remaining months of the year. Forty-seven...
Tour de France Winner Has Ties to the Floral Industry
Flower farms thrive in Colombia in large part because of the country’s high altitude — a characteristic that, as it turns out, also helped create the ideal training conditions for a future cycling champion. Over the weekend, Egan Bernal, 22, became the youngest...
SAF Webinar Tackles Missteps in Service — and How to Fix Them
“What flowers do you want us to use?” “Is $55 OK?” “We have a delivery fee, too — is that all right?” If you overhear these kinds of cringe-worthy questions from your staff when they are helping customers, march your team over to the nearest computer and have them...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.