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2 ‘Shark-Approved’ Planning Tips
Barbara Corcoran made her (national) name in the high-flying world of reality competition television. But when the pandemic hit, the breakout star of “Shark Tank” got busy calling the heads of nearly 80 companies affiliated with her brand to check in and offer some...
As Cities, States Tighten COVID Restrictions, Florists Lean on Lessons Learned
California is “pulling the emergency brake” on reopening plans, Iowa’s governor has issued a mask mandate and states and cities around the country are instituting curfews and reinstating restrictions on things such as crowd and event size, along with capacity at...
Election Debrief: Experts Explore How Results Could Shape Industry Issues
When it comes to floral industry supporters on Capitol Hill, who came out on top, and who will be leaving Washington? How will the Biden administration tackle issues such as infrastructure, climate change, immigration, and health care? And, what would a divided...
Florists Find Ways to Deck Halls Like Never Before
Fewer Americans will be traveling for the holidays this year, and nearly all Americans are tired of being cooped up at home staring at the same renovation and refresh projects they started but didn’t quite finish early in the pandemic. Those realities bode well for...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.