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Millennial Florist Shares Instagram Tips for Mother’s Day
With more than one billion users — many of them in the 18- to 34-year-old demographic — Instagram is a primo place to promote Mother’s Day if you can do so in a way that’s “real, interesting and current.” That’s advice from Jackie Levine, the manager at Central Square...
New York Times Op-Ed Calls Gardens ‘Essential to the Creative Process’
Looking for some meaningful content for your social media platforms this week? The New York Times recently published a moving op-ed on the powerful, restorative effect gardening can have on a person’s mental health — and it’s perfect for sharing. The article,...
New Hortica Head Talks Challenges, Opportunities
When Tim Noble took over as president of Hortica at the beginning of the year, it marked a significant change in company leadership. He succeeded Mona Haberer, who retired after a 30-year career. Noble, who joined Sentry, Hortica’s parent company, in 2011, brought...
SEO Pro Dishes Tips on Mother’s Day Best Practices
As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to improve your SEO? Stuff more keywords in on your site? Work up a bunch of new blogs? Tired just thinking about all that...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.