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National Group Predicts Uptick in Easter Spending
When Americans who observe Easter celebrate this weekend, one group is expected to be especially enthusiastic: Those under 35. That’s according to the National Retail Federation, which recently reported that “younger consumers are even more likely than the average...
Kansas Florist Partners with Local Artists to Drive Up Foot Traffic
Five years ago, Peggy and Wayne DeBey, AIFD, were facing the kinds of problems familiar to many small retail flower shops: Fewer people were coming in store and some of the shop’s biggest bestsellers of the past had become less and less popular. The question: How to...
SAF Coordinates with Lawmakers’ Offices on Research Funding, Statistics
Weeks after dozens of growers, wholesalers, suppliers and retailers traveled to Washington, D.C., for the Society of American Florists’ Congressional Action Days (CAD), lawmakers are giving heightened attention to key industry issues, thanks to the ongoing efforts of...
Customer Service Pro Shares Tips on Online Review Management
It’s the end of a long day. You’re beyond ready to get home. Suddenly you get a notification. A dissatisfied customer has given your shop a nit-picky one-star review that paints you and your team in a negative (and, in your opinion, unfair) light. What do you do? If...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.