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Chicago Floral Designer Creates ‘Hollywood, Art Deco’ Look for Grammys
Music luminaries and fans who turned out (and tuned in) last weekend for the 61st annual Grammy Awards saw performances by Dolly Parton, Brandi Carlisle, H.E.R. and more — but they also got an eyeful of some truly stunning flowers and floral designs on the red carpet....
International Design Competition Comes to Philadelphia
During the final round of the FTD America’s Cup design competition last summer, Katharina Stuart, AIFD, CCF, had reality TV on her mind — namely the fast-paced cooking contest “Chopped.” “I kept thinking of how the contestants transform their basket of ingredients,”...
3 Valentine’s Day Mistakes to Avoid
The countdown to your biggest holiday of the year is on, and we know you are B-U-S-Y. But don’t forget to check in with your sales and design teams this weekend: Costly and all-to-common mistakes they make now could keep you from a profitable holiday next week. That’s...
Teleflora Releases Animated Short in Advance of Valentine’s Day
Teleflora’s Valentine’s Day advertisement uses animation to convey one man’s emotional journey to find true love. In past years, Teleflora has tapped celebrities including the late standup Don Rickles, country singer Faith Hill and supermodel Adriana Lima to help...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.