SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
SAF Asks Magazines to Nix ‘Forget Flowers’
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers this Valentine’s Day. As the voice of the floral industry, the Society of American Florists responds to these ads and...
Prep Tips for V-Day Interviews
The good news? You have the chance to go on your local news program — or to be featured in a local publication — in the days before Valentine’s Day. The bad news: You have no idea what to say and you’re nervous. Never fear. Every great interview starts with something...
3 Marketing Ideas to Drive New Valentine’s Day Sales
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of American Florists archives to find some social media-friendly marketing ideas you still have plenty of time to take action...
Can I Stop Order-Gatherers from ‘Stealing’ My Name?
Does the following scenario sound familiar? “When you search online for my business, Paley Florist in Paley, Maryland, top results direct you to order-gatherers. Can I take legal action against these order-gatherers?” The short answer from Jessica Summers, of Paley...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.