58 Percent of Florists Predict Uptick in Christmas Sales
With less than a week to go before Christmas, most florists are expecting a strong holiday showing, according to a recent survey of Society of American Florists retailer members. Overall, 58 percent of respondents say they’re planning for a sales increase. Meanwhile,...New York Times Touts Importance of Holiday Window Displays
The “secret” to attention-grabbing window displays in an age when many consumers are walking by stores, eyes glued to their phones, or driving by your store, distracted by a growing to-do list? Don’t focus on a single product. Instead, create a dream-worthy theme....Commercial Floriculture Survey: Responses Needed
The U.S. Department of Agriculture’s National Agricultural Statistics Service will mail the Commercial Floriculture Survey to growers this week — and the Society of American Florists is encouraging its members to respond before the Feb. 8 deadline. The survey will be...Alan “Buddy” Jacobson: 1931 –2018
Alan “Buddy” Jacobson, the former president and chairman of Jacobson Floral Supply in Boston, died Nov. 29. He was 87 years old. Jacobson joined the now 75-year-old family business in 1955 after earning his business degree in marketing from Boston University and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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