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Get the Media Excited About Petal It Forward
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected with industry partners, the stage is set to contact the media. Guess what? The Society of American Florists has tools...
Former SAF President Wins Teleflora’s Tom Butler Award
Standing ovations and tears of joy were the order of the evening earlier this month when Teleflora awarded its fourth annual Tom Butler “Floral Retailer of the Year” Award to former SAF chairman Shirley Lyons, AAF, PFCI, of Dandelions Flowers & Gifts in Eugene,...
Beloved Designer, Longtime SAF CEO Inducted into SAF’s Floriculture Hall of Fame
A floral designer known for her warmth, talent and passion received the floral industry’s highest honor posthumously last week, when she was inducted into the Society of American Florists’ Floriculture Hall of Fame. Bobbi Ecker-Blatchford, AAF, AIFD, PFCI, was honored...
47 Common Phrases That Close the Door on Sales
“Can I send you some information?” “Does that make sense?” “Feel free to call me at …” If any of these common phrases are in heavy rotation at your business when you reach out to B2B prospects or consult with wedding clients, watch out: They’re three of nearly 50...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.