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Industry Economist: ‘There is More Willingness to Experiment’
How are industry companies implementing and leveraging business-to-business e-commerce technologies — and what do changes, shifts and disruptions in those tools and buying behavior mean for floral professionals all along the supply chain in a time of accelerated...
Florists Use ‘Petal It Forward’ to Boost Engagement
Hundreds of floral industry members from all segments and all around the country (plus Canada and Colombia!) generated positive buzz for their businesses Oct. 21 through the Society of American Florists’ Petal It Forward event. For savvy business owners, the feel-good...
Florists Turn to Digital Spaces for Holiday Workshops
What’s a holiday season without wreath workshops in our design room — or centerpiece classes in your showroom? For many florists around the country, this year’s very COVID Christmas means rethinking these festive holiday marketing staples. In the October issue of...
Industry Members Share Christmas Expectations, Design Trends
Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love this holiday season. Knowing the latest floral design styles and trends can help you stand apart from the competition —...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.