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Hawaii Growers Monitor Erupting Volcano
The eruption of Hawaii’s Kilauea volcano has so far led to the destruction of at least 35 buildings, with lava covering the equivalent of more than 75 football fields — and there’s still no end in sight. Floral industry members in the state saying they’re...
National Group Predicts Near-Record Spending on Mother’s Day
The National Retail Federation is forecasting a robust Mother’s Day holiday this year, with near-record spending of $23.1 billion. About 86 percent of Americans are expected to celebrate Mother’s Day, spending an average of $180 per person, according to the annual...
Amazon, The Bouqs Co. Agree to Change Negative Ads
The country’s biggest online retailer and a floral industry startup have both agreed to change or address Mother’s Day ads that disparaged floral gifts and florists. The Society of American Florists recently reached out to Amazon about a Facebook post that encouraged...
Amazon, Avon Slight Mother’s Day Flowers
A tech giant, the fifth-largest beauty company in the world, and a pictorial publisher recently made disparaging remarks about flowers as Mother’s Day gifts in their springtime promotions. As the “watchdog” of the floral industry, the Society of American Florists has...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.