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Florists Struggle with Messaging, Timing of International Women’s Day
In many ways, International Women’s Day sounds like the ideal holiday for the U.S. floral industry: The March 8 event encourages people to celebrate all of the women in their lives, not “just” mothers and romantic partners, and it’s already a popular observance in...
Floral Industry, Elected Leaders and Developers Wrestle with Flower Mart’s Future
The San Francisco Board of Supervisors passed a resolution yesterday aimed at solving a problem facing Bay Area floral industry business owners, community members, development companies and elected leaders: Where to temporarily relocate the country’s second largest...
‘Early’ Easter and Passover Holidays Deliver Mixed Results
Easter and Passover sales were a mixed bag this year. About a third of retailer members responding to the Society of American Florists’ post-holiday survey said sales for those holidays increased; a third saw a decrease. The rest said sales tracked with returns in...
After Humboldt Broncos Crash, Florist Comforts Community
As community members grieve the loss of 15 people —mostly young players — associated with a Canadian hockey team, a local florist has been reaching out to offer comfort. On Friday, members of the Humboldt Broncos junior hockey team were headed to a play-off game when...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.