SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
To Generate APW Sales, Connecticut Florist Starts Early
Kevin Keser has a message for florists who write off Administrative Professionals Week (APW) as a non-event: Don’t give up — there are plenty of sales to be won, but you have to start the momentum early in the week. At Keser’s Flowers in Glastonbury, Connecticut,...
5 Retail Florists Share Best Practices in Customer Service
Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing exercise, he timed how long it took to pull up to his business, find a parking spot, walk into the showroom, be greeted and...
Researchers to Floral Industry: Market Mother’s Day to ‘Big Floral Spenders’
A floral industry market research group is predicting a strong Mother’s Day this year — and they’re warning against under-selling to a demographic that’s ready to spend significantly on the holiday. According to Prince & Prince’s Mother’s Day 2018 Floral Market...
FNRI Receives Historic $1 Million in Funding
The Floriculture and Nursery Research Initiative (FNRI) has received $1 million in funding through the omnibus spending bill approved by Congress and signed into law last week by President Trump. The number represents the largest single increase in almost 20 years for...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.