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SAF Members Take to Congress – and the White House – During CAD
More than 90 Society of American Florists members representing all industry segments, three countries, 25 states and the District of Columbia, traveled to Washington, D.C., this week to meet with lawmakers and key congressional staff. While there, the group advocated...
Wedding Pricing that Makes Sense
When it comes to weddings and pricing, beauty is usually not a problem for the floral industry. Retail florists excel at beauty. Profitability is another story. Although many florists make good money on wedding work, others avoid it for fear of losing money. Why? “To...
With a Mid-Week Holiday, Florist Saw Rush of Orders on Valentine’s Day
Valentine’s Day was a success for many florists — but the Wednesday holiday was also a last-minute hustle. That’s according to a Society of American Florists post-holiday member survey, which found that, on average, 56 percent of retail florists’ holiday orders came...
Celebrated Designers Sign On for Field to Vase Dinner Series
Two renowned floral designers have joined the 2018 American Grown Field to Vase Dinner Tour. Designing tablescapes at the April 7 dinner at Resendiz Brothers Protea Growers in Fallbrook, California, is Rene Van Rems. Cebrity florist and party planner Debi Lilly will...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.