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3 Secrets to Stronger Holiday Sales
As florists ready themselves for a busy Christmas and Hanukkah season later this fall, longtime industry educator and training pro Tim Huckabee of FloralStrategies LLC has a message: Don’t neglect your team training efforts if you want to maximize sales potential this...Industry Pros to Offer Planning Tips for Christmas
The COVID environment had consumers flocking to flowers and plants as a convenient, beneficial and safe gift for the spring holidays — and many predict it will do the same during the December holidays. Are you ready for that potential surge in sales? On Oct. 23, the...
Why Slowing Down Can Help You Increase Sales
Retail flower shops are still adjusting operations in the pandemic — and will be for the foreseeable future — but there’s one longtime area that deserves your focused attention: customer service. That’s according to Tim Huckabee of FloralStrategies LLC, who shared...
2 Ways to Keep Wedding Business Flowing
At Bloomtastic Florist in Columbus, Ohio, Heather Waits is now experiencing a second round of postponed or canceled clients. “You console your clients in an upbeat, cheerful way; then, when alone, cry your eyes out as you look at your eroding bank account,” Waits, a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.