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Philly Shop Capitalizes on Super Bowl Excitement with Raffle, Photo Ops
For a longtime business in Philadelphia, the Super Bowl — and the Eagles’ big win —provided plenty of opportunity to celebrate with their customers, and promote their hometown roots. Stein Your Florist put itself front and center for Super Bowl fun last week. The shop...
Valentine’s Day Event Helps Massachusetts Store Find New Customers
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to people they might not otherwise reach — and they’re doing it just days before Valentine’s Day. Beach Plum Flower Shop...
Economy, Immigration Dominate President Trump’s State of the Union Address
In his first State of the Union address, President Trump told the country the United States is poised for “a new American moment.” In the address, he spoke of the strong U.S. economy and called for a $1.5 trillion spending bill to rebuild the country’s infrastructure....
Retail Group Predicts Increase in Valentine’s Day Spending
Editor’s Note: Due to an editing error, we incorrectly reported on the National Retail Federation’s projected Valentine’s Day spending earlier this week. We apologize. The good news: The updated and correct information points to increased, not decreased, spending....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.