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New WF&FSA President On Uncertainty in Air Cargo and the ‘Amazon Effect’ Challenge
Air cargo capacity, increasing floral consumption among consumers — and getting more wholesalers, of all sizes, to join the ranks of the Wholesale Florist & Florist Supplier Association. These are just some of the items on the to-do list of Marla O’Dell, vice...
Consumers, Business Owners React to Tax Code Overhaul
In the final days of 2017, Congress approved a landmark bill to overhaul the country’s tax code. “The Tax Cuts and Jobs Act” (H.R. 1), a comprise bill between House and Senate versions, represents the most sweeping changes to the U.S. tax system in 30 years. The new...
With Leatherleaf Supply at 30-Year Low, Florida Growers Predict Valentine’s Day Shortage
Floral greens farmers in Florida are putting out a message to the floral industry: Two major hurricanes in the span of 11 months has been too much for farms to bear. As the growers hustle to mitigate damage, and protect current and future product, retail florists...
California Growers, Threatened by Wildfires, Share a Message: ‘We’re Open for Business’
Late last week found Michael A. Mellano watching the news — and the winds — extra carefully. For days, wildfires had been threatening homes and businesses across Southern California. By 11:15 a.m. on Thursday, a small cloud of smoke could be seen rising about 10 miles...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.