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5 Tips to Get Ready for the Holidays Now
You may be starting to feel a chill in the air. Kids are brainstorming Halloween costumes. Harvest festivals (and pumpkin-flavored goods) are everywhere. According to Art Conforti, PFCI, longtime florist and founder of Bloomerang Solutions, October is also the time to...
Want a Big Buck for Your Social Time? Make Live Videos
If you have 15-20 minutes to devote to social media, should you whip up a quick blog post about your gorgeous Thanksgiving centerpieces, or take your smartphone into the design room for a live Q&A on new twists on centerpiece traditions? The answer isn’t even...
Florists Create Memorial for Las Vegas Shooting Victims
For floral designers attending a four-day wedding conference in Las Vegas this week, shock over the country’s deadliest mass shooting quickly gave way to action. Marisa Guerrero, AIFD, of Debbie’s Bloomers in El Paso, Texas, was among an estimated 5,000 wedding...
Washington Takes on Tax Reform
Now that Congress has again failed to repeal or replace the Affordable Care Act (ACA), President Trump and Republican leaders in Congress have turned their attention to reforming the nation’s tax system. Last week, The Trump administration, the House Committee on Ways...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.