SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Do You Have the ‘Unique Value Effect’?
Any parent who has procrastinated before the holidays knows that the “must-have” toy of the season — the one flying off the shelves — is marked up significantly more on December 24 compared to the price tag for the same item on January 2. This is known as the unique...
Flower-Friendly Essay Featured on Popular Podcast
A powerful New York Times essay that played up the power of flowers almost two years ago has now been given a second life on a popular podcast. The latest episode of the Times’ Modern Love podcast features a reading of “One Bouquet of Fleeting Beauty,” an essay by...
Hurricane Update: Recovery Work Continues
Floral industry members in Florida are still working to recover from damages sustained during Hurricane Irma — an effort made considerably more challenging by sustained loss of power around the state. “We didn’t have any catastrophic damage, but the loss of...
Financial Sins to Avoid
Do you know one of the most dangerous legal mistakes a business owner can make? Not paying payroll taxes on time. The slide toward that financial sin can be surprisingly fast, writes Paul Goodman, CPA, PFCI, in this month’s Floral Management. “When cash is short and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.