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Field to Vase Dinner Tour Wins Marketer of the Year
Here’s a question some U.S. flower growers have been wrestling with for years: How do we get consumers — who already are thinking about product origin and growing conditions with food — to bring that same level of awareness to flowers and plants? Since 2015, the...SAF Leaders Express Gratitude to Longtime CEO
Among the many celebrations planned for SAF Palm Beach 2017 but thwarted by Hurricane Irma: A fond, industry farewell to Peter Moran, the Society of American Florists’ longtime CEO who will retire at year’s end. “Few people spend their entire for just one cause,” said...
Sacramento Florist Gets Star Treatment in Public TV Video
Talk about a star turn: A 70-year-old family florist in Sacramento, California, is one of several local businesses featured in “Yes! We’re Open” a KVIE public television series spotlighting entrepreneurs and the organizations they create. The 7-minute segment...
Let Your Business Go to the Dogs
Excited employees, thrilled walk-in customers and grieving family members who get an unexpected pick-me-up. These are just a few of the benefits Stein Your Florist Co. has seen since implementing a dog-friendly policy in their stores in Philadelphia and Burlington,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.