SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Olin August Wetzel, AAF: 1924-2017
A member of the Society of American Florists’ Floriculture Hall of Fame and an influential leader behind the company that is today the largest insurer for the floral industry died Aug. 24 in Carbon, Illinois, at the age of 93. In 1955, Florists’ Hail Association...
Florists Take Part in Eclipse Mania
Quick-thinking florists around the country leveraged the excitement surrounding the week’s solar eclipse, with designs themed around the singular event. In Sacramento, California, Relles Florist promoted a “Total Eclipse of the Heart Bouquet,” a $59.99 playful design...
Protea: Go-To Flower for Hot Summer Weddings
Whenever Darenda Darnell-Garbarz, AIFD, sees a bridal consultation on her calendar, she makes sure she has some proteas. “Not many clients are familiar with these flowers, but as soon as they see — and touch — them, they’re mesmerized,” said the owner of Designs by...Floral Industry Economist Pegs Chance of Recession in Next Year at 15 percent
Can the U.S. economy finally get to 3 percent growth under the Trump administration — and is that target even a worthy goal? Floral industry financial analyst Charlie Hall, Ph.D., recently tackled those questions (and much more) during “The Economic Effects of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.