A national news story recently detailed the unique position flowers have in Americans’ lives right now, and how national companies and local retail florists are positioning themselves to deliver meaningful connections during the pandemic. The story included input from...
The Society of American Florists is spearheading its popular Petal It Forward initiative again this year on Oct. 21. Here are five ideas to help you create your event plan, so that your big-hearted effort is in line with local pandemic-related restrictions and a...
First Lady Melania Trump recently hosted an official reopening ceremony for the historic White House Rose Garden. The restoration project, announced earlier this summer and overseen by the landscape architecture firms Perry Guillot Inc. and Oehme, van Sweden &...
The Paycheck Protection Program (PPP) Flexibility Act made several key modifications to the original loan program that could affect floral industry members, writes longtime floral industry financial professional Paul Goodman, MBA, PFCI, in the July/August issue of...
This year, Petal It Forward, the Society of American Florists’ popular pay-it-forward floral initiative will look and feel a little different when it kicks off on Oct. 21. Through Petal It Forward, participating industry members from across segments give pairs of...
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