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SAF Members Recognized for Environmental Efforts
Two longtime members of the Society of American Florists have been recognized by an international agency for their sustainability efforts. During Cultivate ’17, the trade show and education event last month in Columbus, Ohio, Metrolina Greenhouses in Huntersville,...
Why I Open My Doors on Sunday
Do your close your doors on the Sunday of a holiday? In Seattle, Rachel Martin of Ballard Blossom wouldn’t dream of doing that. “Consumers’ expectations are sky high,” she writes in the July issue of Floral Management. “People expect that they can buy items and,...
Terrarium Bar? Check. Profit Blast Packs Immediate Inspiration
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis, Kim Brannan was back at Stems Florist setting up a terrarium bar, a new in-store concept she’d heard about during the...
A Silver Lining to Store Closures?
What do Sears, RadioShack and Bebe have in common? They’re closing brick-and-mortar stores. And, they aren’t alone. As of mid-June, 4,789 store closure announcements had been made this year, a 286 percent increase from a year ago, according to Fung Global Retail...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.