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For Sales Boost, Try Seasonal Add-Ons and Partnerships
Flowers aren’t always the first thing consumers think of in summer, but beer and ice cream? Yes, please. Those two crowd-pleasing options are on the menu year-round (but they’re especially popular in warmer months) at Bitterroot Flower Shop in Missoula, Montana, where...
Stanley F. Bachman: June 8, 1924 to July 15, 2017
The floral industry lost one of its most beloved leaders July 15, after Stanley F. Bachman died at the age of 93. Bachman, a member of the Society of the American Florists’ Floriculture Hall of Fame and a former president of his family’s retail florist, Bachman’s Inc....
Ohio Shop Gets Major Refresh through Fast Makeover
A 111-year-old flower shop in Ohio got a reinvigorating shot of merchandising and display advice earlier this summer after FTD sent in an expert for a ultra-fast makeover that the owner says already has led to sales increases. In early June, members of the FTD team,...
Bankruptcy Filing Creates Panic Among Brides
When the wedding dress store Alfred Angelo filed for Chapter 7 bankruptcy last week, the news sent brides around the country into a panic — and presented an opportunity for some wedding vendors to swoop in with deals. According to Fortune, “Alfred Angelo filed for...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.