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Give Customers a ‘Floral Vitamin’ Boost with Sunflowers
Sunflowers’ vibrant coloring and full shape make them a go-to choice for anyone needing an emotional pick-me-up. At Sparrows Nest Flower Shop in Neptune, New Jersey, customers buy sunflowers for all occasions, “but especially so for condolence and get well soon...
Senate Committee Pushes Forward Tax Reform
After months of sitting on the sidelines and letting the House take the lead (and the punches) on tax reform, the Senate has taken the first steps toward developing its version of reform. Senate Committee on Finance Chairman Orrin Hatch (R-Utah) said last week he is...How to Leverage the ‘Plant Craze’ to Bring in Customers
According to the 2016 National Gardening Report, five million of the six million Americans who took up gardening in 2015 were 18 to 34. The same report found that 37 percent of millennials grow plants and herbs indoors, compared to 28 percent of Boomers. Consumers can...
Can a Facebook Contest Lead to New B2B Work?
In Anchorage, Alaska, Bagoy’s Florist & Home may have hit upon a social media contest that drums up engagement online and creates actionable leads for future corporate and B2B work. This week, the shop launched a contest, #WorkItWednesday!, that encouraged...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.