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Twitter Looks Different — Make Sure Your Logo Doesn’t
One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate their brand identity with customers. Earlier this month, Twitter announced major functional and aesthetic updates to its...
Say Goodbye to Political Posts with Custom Facebook Friends Lists
Have you ever opened up Facebook and wondered why, exactly, you needed to know about your coworker’s niece’s cello recital? How about that industry connection you made at a conference last year that found you online and now you have the privilege of hearing about...
Texas Community Says Farewell to ‘Oldest Living Florist’
A Society of American Florists member who worked in his Amarillo, Texas, store for 60 years, died late last month. The Amarillo Globe-News ran a touching tribute to Sammie Scott, 98, of Scott’s Flowers, calling him “the oldest living florist in America” and heralding...
Rose Parade Delivers on Flowers and Fun — a Day Later than Usual
The 2017 Tournament of Roses Parade in Pasadena was a day late this year, but it wasn’t short on flowers. This year’s event was held Jan. 2, instead of Jan. 1, to accommodate a 124-year-old “Never on Sunday” tradition. The rule, instituted in 1893, was put in place...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.