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Clean Up Your Online Listings
Remember back to the days of phone books and the White Pages listings? Having your address published incorrectly could have a crippling effect on your business. The July/August issue of Floral Management explains there is one modern-era directory with the same power:...
Charge the Right Labor Rate
Most florists lost their wedding and event business during COVID-19, but in a twist for many, their profitability went up. How? Floral Management contributor Paul Goodman examines why in the July/August issue. Here’s a recap. Weddings and events were not as profitable...
Event Florists Share Playbook for Tackling Supply Woes
Last year’s spring and summer event cycle ground to a halt as weddings, graduations, family gatherings and a host of other events were first postponed and ultimately cancelled due to COVID-19 restrictions. Turn the calendar ahead a year, and event business is booming...
Status Quo Shifts for Events
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have emerged. Floral Management tracks the shifts in the July/August issue focused on wedding and event trends. Bold, Happy Colors...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.