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Cash In on Social Shopping
If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend. Social media shopping is on the rise, with nearly 66 percent of consumers turning to Facebook, TikTok, Instagram,...6 Tips for Getting Started on TikTok
Scotts Flowers hasn’t had many sales from TikTok, but it is still an important piece of their marketing strategy, says Taylor Choi, product marketing associate at the New York City flower shop. The social media platform had 78.7 million users in the U.S. last year,...
Content Hacks to Drive Web Traffic
An eye-catching window display to drive-by traffic, a website with strong content will capture Google’s eye, and a video will turn heads on social media. Those content strategies can drive more visitors to your website and convert them into customers, resulting in...
Is Digital Flower Gifting on the Horizon?
Your customers might soon need to give two floral gifts to a recipient for a special occasion — one for the real world, and another for the virtual one. This year, 1-800-FLOWERS.COM, Inc. released a new offering for Mother’s Day — non-fungible tokens (NFTs) containing...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.