Flowers really do make people happy. The Society of American Florists took to the streets of New York City to brighten the mid-week slump for busy commuters. Naturally, people are thrilled to receive flowers, but watch what happens when they are given the chance to...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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