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CAD First Timers Make Connections in D.C.
For many, the Society of American Florists’ Congressional Action Days (CAD) is the ideal way to connect with lawmakers and industry colleagues. SAF members reflecting on their first time at CAD say the event gave them inspiration, action items — and a front-row seat...Veteran Lobbyist to Talk Presidential Politics at CAD
As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election affect the industry? During the Society of American Florists’ 40th annual Congressional Action Days (CAD,) March 9-10,...Influential Legislator to Share Insider View with Floral Community
The chair of a congressional subcommittee with jurisdiction over key floral industry research funds will share her insider perspective — and why it’s so critical for lawmakers to hear directly from business owners — during the Society of American Florists’ 40th annual...Flowers Take Center Stage at South Florida Art Festival
Floral professionals already understand the power of flowers in everyday life. This week, a floral artist and educator with an international following is turning a popular city park in South Florida into an oasis celebrating the fusion of art and flowers, for...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.