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How to Turn Negative Feedback into a Positive
Negative feedback about floral arrangements (“too small,” “died too quickly”), delivery (“too late”) or customer service, alas, happens pretty regularly for retail florists — particularly after a holiday, when volume is exceptionally high and includes irregular flower...
How to Market and Sell in a College Town
Caps and gowns will soon be replacing T-shirts and jeans for many college seniors and that means booming business opportunities if you have an institution of higher learning in your community. With the College of Charleston, the Medical University of South Carolina...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.