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Hurricane Devastation Has Long-Term Implications for Floral Industry
Hurrican Milton damaged about 40 acres of shade cloth at Albin Hagstrom & Son in Pierson Florida. At Albin Hagstrom & Son Inc. in Pierson, Florida, rebar is bent to the ground, nearly 40 acres of torn, twisted shade cloth have left crops sun damaged, and...
Floral Associations Push Congress for Cost-Saving Measure
SAF growers, suppliers, and wholesalers talked with an aide for Sen. Marco Rubio last year about renewing the GSP. Leadership from the Society of American Florists (SAF) and the Association of Floral Importers of Florida (AFIF) pushed Congress last month to renew a...
Women in Floriculture Group Aims to Empower and Connect
More than 50 female floral professionals attended the kick-off event for the new group, Women in Floriculture, at SAF’s annual convention in Miami this month. When Melanie Spilbeler, managing partner at FreshPath Marketing, came into the floral industry, she was...
Pressure to Push for Floriculture Research Funding Greater than Ever
Scott Blumenthal, general manager of Chrysal in Doral, Florida (left), and SAF President & Chair Oscar Fernandez, director of sales for Rio Roses Equiflor in Doral, Florida (right), talk with a congressional aide last year during SAF’s Congressional Action...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.